To: ENG 155 Students
From: Dean Blumberg
Subject: Persuasive Message assignment and instruction
Due Date: No later than the start of class on Wed. 3/21
The purpose of this assignment is to gain experience constructing a persuasive message. You have several choices regarding the type of document you will complete. You may choose from the following writing prompts, which are located at the end of Chapter 10:
- an email to Starbucks regarding Wi-Fi internet, exercise #2, pg. 306
- an email making the case for social media, exercise #3, pg. 306
- a message promoting the state of Kentucky for business, exercise #12, pg. 308-309.
Read over your options and choose carefully. All the options are relatively equal regarding difficulty and time requirements; don’t let the varying length of the assignments fool you.
Additionally, don’t forget that if you have a “real life” alternative to any of the above choices, feel free to use it instead. However, don’t forget to clear it with me well before the due date.
Format Requirements: The format required for this assignment will vary depending upon the option you choose. Be careful to follow the instructions in the textbook for the option you choose. Remember to follow the AIDA model and use the persuasive message checklist (pg. 288). Document must be typed and submitted to dean.blumberg@hgtc.edu.
What follows is a rubric for the assignment.
Rubric:
_____ 60% Content. Information is clearly expressed in paragraphs and is relevant. Follows conventions of a persuasive message.
_____ 10% Document is in proper format.
_____ 30% Document is free of major errors in GSP.